Happenings are great excuses to get connected, get involved and let things be remembered − providing everything goes according to plan. One tool that’s sometimes overlooked in terms of effective branding and usefulness is the lanyard keychain. This primer takes you through the steps for using them to elevate your next event.
Step 1: Clearly Identify Your Event Goals and Audience
Begin by stating what it is that you want your event to provide. What is the goal – brand recognition, building a customer base or launching a product? Understanding your audience (business professionals, students or trade show guests will lead you to a lanyard design, color and messaging that best suits that group.
Step 2: Select the Lanyard Keychain Design for You
And once they’re in place, choose lanyard keychain with purpose. Consider:
- Material-determined performance and service life: What to use where, when How long will the event last?
- Brand event themed color palate.
- Customizable print options − add you own logos, slogans or QR codes to take people to custom landing pages.
Don’t forget, your lanyard is a mobile ad and people will continue to use it long after the event ends.
Step 3: Increase Functionality for Visitors
Think beyond looks. When it comes to style, the best lanyard keychain looks cool and is practical both:
- Provide badge holders for quick access control.
- Include clips for keys or hanging gadgets to easily move between bags and pockets.
- Look out for safety features such as quick release clasps that help both with comfort and security.
A handy tool is something that attendees save and treasure, so it does wonders for keeping your company in their eyes.
See also: How to Start a Business in 5 Simple Steps?
Step 4: Optimize Distribution Strategy
Plan the distribution of lanyards to ensure maximum engagement:
- Greet attendees with lanyards in their registration packages.
- Mark VIPs, press, or speakers and staff with special colors or prints lanyards.
- Include lanyards as part of a competition prize or competitor giveaway over the duration of the event to stimulate enthusiasm.
Strategic placement Improves event planning and promotes dynamic brand awareness.
Step 5: Amplify Digital Connection
And use technology to make your lanyard keychain the link between IRL and digital:
- Have signage chock-full of QR codes that link to event schedules, social media hashtags or special promotions.
- Use NFC tag on your business card for downloads of the app or networking.
All of these new features will help overhaul your event marketing and give your attendees a lot more to experience.
Step 6: Follow-Up and Analytics After the Event
After your event, gather data:
- Track lanyard hashtag usage in social media.
- Approach volunteers in the research to provide a feedback on lanyard wear behavior.
- Check engagement stats on lanyard app features.
Use insights to improve campaigns and future events.
Conclusion
Well thought out lanyard keychain strategy does more than hold badges and keys, but keeps a brand front and center, enriches the delegate experience and forms connections between live experiences to online interactions. Harness this tiny stick of buzz-building dynamite for your event marketing − and love how connection & recognition starts before the venue, continues beyond it and is put to work after!
